Katie Harp – Sales Page Kit
Archive : Katie Harp – Sales Page Kit
A step-by-step process for writing your own kick ass sales page copy.
When it comes to writing sales pages I know one thing for sure: You’d rather stick a fork in your eye than write one.
Some side effects of writing sales pages include dread, fear, resistance, nausea, frustration, and agony.
In fact, in my experience most people are totally clueless about what to put on their sales page.
Have you ever wondered one of the following questions?
If the thought of writing a sales page makes you want to vomit, I’m here to tell you that you’re not alone. Even pro copywriters feel “the resistance” when they sit down to write. (I get a headache every time I start a new project!)
However, there’s something you need to know…
The Sales Page Kit is a 4-part workbook that walks you though the process of writing a high-converting and totally fun sales page.
(Like this one!)
I’m giving you my entire sales page writing process. This process is the foundation of my business and the same step-by-step method I use to write my own sales pages and my client’s sales pages, too.
The Sales Page Kit is made up of 4 foundational workbooks.
Here’s what you’ll learn in each workbook:
Let’s take a look at how each of these workbooks breaks down:
Workbook 1 // Your Offer
Goal: Dish up all of the details of your offer and make sure that it delivers one specific desirable result that your audience CRAVES.
Workbook 2 // Outline + Opening
Goal: Create an opening for your sales page that makes people want to keep reading + complete the outline of your sales page.
Workbook 3 // Body + Bullets
Goal: Turn your outline into a Shitty First Draft! (Perhaps my favorite part of the entire process).
Workbook 4 // Words that WOW!
Goal: Dish up all of the details of your offer and make sure that it delivers one specific desirable result that your audience CRAVES.
(Psst! Here’s a sneak peek inside the first workbook…)
You get access to the entire Sales Page Kit at once. (No need to drip content if you need to write your sales page ASAP!)
PLUS 4 Weeks of Email Guidance from moi, Courtney.
Because I can’t help myself…
I’m going to deliver extra tips, strategies, and hold your hand while you work on your sales page.
Sending email love notes a few times per week is my favorite way of keeping in touch and making sure you LOVE using your Sales Page Kit.
Expect to get a few emails from me each week for 4 weeks from the day you purchase your Sales Page Kit. (You can also keep these emails for future reference when you have to write another sales page in 6 months!)
What is Internet Marketing?
Internet Marketing Explained
Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.
Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.
Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.
From emails, search engines, social media posts, and blog articles, there’s one common theme among all of these tactics: They all focus on delivering content.
With content marketing, gone are the days of hopeful sales pitches and traditional marketing.
Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.
This is perfect because that’s exactly what today’s consumers want.
People don’t want to hear about products and services that don’t interest them.
From installing adblockers to clicking on “Skip Ads” buttons, today’s shoppers are more discerning about the information they’re willing to consume.
Content marketing delivers meaningful information that solves users’ problems and is accessible on consumer demand.
Content Marketing vs. Traditional Advertising
Can you believe there was a time when salesmen knocked on strangers’ doors to sell encyclopedias?
Today, we don’t even like it much when our friends knock on our doors unannounced.
The fact is, traditional marketing (or selling) doesn’t work anymore.
Its approach is to essentially push products and information onto people to pressure them into buying.
And frankly, people are over it.
You know it’s true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that don’t interest you in the least.
While traditional ads may still work in some situations, the internet has changed the way consumers shop.
Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.
They can search for the products that meet their needs — and avoid the ones that don’t.
We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.
Not only that, they’re no longer the way people want to learn about new products.
Rather than intruding in consumers’ lives, brands and marketers need to take a different approach.
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They should ask questions first and give answers second, rather than the other way around.
That’s where content marketing comes in.
Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.
Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.
If the content provides value, they’ll keep returning for more.
With content marketing, the user is in the driver’s seat. They decide whether they want to engage with the brand and share the information with their social network.
This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.
When they decide they’re ready, those loyal followers can convert to leads – on their own terms.
This is what happens when you put the consumer’s needs above your own.
When you deliver content with the intention of providing valuable information, you’ll be rewarded with their business (and their loyalty) in the end.
Fundamentally, that is what internet marketing is all about.
But Why All the Hype Around Internet Marketing?
You understand what internet marketing is and how it’s beneficial for your brand.
But what’s with all the hype around it?
Internet marketing isn’t just a fad. It’s a proven winner.
Here are some reasons why brands and marketers are shouting it from the rooftops:
- By the end of 2021, the global content marketing industry is expected to reach $412 billion.
- Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
- Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.
If that wasn’t enough proof, I can tell you from personal experience that content marketing is highly effective.
I’ve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.
Katie Harp – Sales Page Kit
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